Roy QuilorStrangers decide in 50ms.
Your hero is your only chance.
The average hero scores 39 out of 100. Find out what's costing you trust — and exactly what to fix.
1 free lifetime scan — · no card required
Scoring methodology
Grounded in peer-reviewed web credibility research, conversion science, and first-impression psychology — calibrated specifically for indie makers and early-stage products where trust has to be earned from scratch on the page alone.
We scored ourselves
true.enter404.com
We ran True on our own hero. Here's exactly what it found. We haven't hidden the weak scores.
Issues found
- 1.No founder photo or face visible in the hero section
- 2.No social proof — no testimonials, user count, or named customers
- 3.Pricing not visible above the fold
How to improve
- 1.Add a founder headshot and one-line 'built by' attribution in the hero
- 2.Show a user count or a single named testimonial — even one changes the calculus
- 3.Add a pricing hint: 'Free to start' is enough to reduce friction
How it works
Three steps. No setup.
- 01
Enter your URL
Paste your product's landing page. No account needed to get your first score.
- 02
Scored across four dimensions
Your above-the-fold content is analysed across Authorship, Language, Evidence, and Reliability — the same signals a cold visitor weighs in the first few seconds.
- 03
Get a credibility score in ~30s
A score from 0–100 across four dimensions, with specific issues and tailored suggestions based on what's actually on your page.
Methodology
Research-backed. Not vibes.
The scoring framework is grounded in peer-reviewed web credibility research, conversion science, and first-impression psychology — calibrated specifically for indie makers and early-stage products where trust has to be earned from scratch on the page alone.
Established brands operate on recognition and reputation. This tool is not for them. It is for products where a stranger lands cold and has never heard of you.
The maker
Roy Quilor
Built by a designer who got tired of watching good products fail because strangers didn't trust them. I've seen too many well-crafted tools lose cold visitors in the first five seconds — not because the product was bad, but because the page didn't earn the benefit of the doubt.
True is the tool I wished existed when I was launching my own products. Analysed by Claude Sonnet.
What does your hero score?
Free to start. No sign-in required for your first scan. Results in ~15 seconds.
Score your product